NEWMU LIMITED
Last updated: 3 March 2026
This Cookie Policy (“Policy“) explains how NEWMU LIMITED (“NEWMU“, “we“, “us“) uses cookies and similar technologies on the photo-mind.com website, its sub-domains and related services (collectively, the “Platform“). It should be read together with our Privacy Policy.
By continuing to browse or use the Platform, you agree that we can store and access Essential Cookies on your device. Non-Essential Cookies (analytics, advertising, functional) are used only with your explicit consent via our Consent Management Platform (“CMP“).
1. WHAT ARE COOKIES?
Cookies are small text files that a website stores on your computer or mobile device when you visit it. They enable the site to remember your actions and preferences (such as login, language, font size) over a period of time, so you do not have to keep re-entering them whenever you come back.
We also use tracking pixels, local storage and SDKs in mobile contexts; these technologies are treated as cookies for the purposes of this Policy.
2. WHY WE USE COOKIES
| Category | Purpose | Legal Basis |
| Essential | Core site functionality, secure login, payment checkout, load balancing | Legitimate Interests (PECR Reg. 6(4)) |
| Analytics | Measure traffic and usage patterns to improve performance (e.g., Google Analytics 4) | Consent |
| Advertising / Retargeting | Show personalised or interest-based ads on third-party platforms (e.g., Meta, TikTok pixels) | Consent |
| Functional | Remember preferences (currency, language) and enhance user experience | Consent |
Our planned analytics and marketing stack comprises GA4 events, Meta & TikTok pixels, and Hotjar heat-maps as recommended in the website audit.
3. COOKIE TABLE (EXAMPLES)
| Name | Provider | Type | Purpose | Duration |
| csrftoken | photo-mind.com | Essential | Prevent cross-site request forgery attacks | 12 months |
| sessionid | photo-mind.com | Essential | Maintain logged-in session | Session |
| _ga | Analytics | Distinguish unique users | 24 months | |
| _gid | Analytics | Distinguish users per day | 24 hours | |
| _gat_UA-XXXX | Analytics | Throttle request rate | 1 minute | |
| _fbp | Meta | Advertising | Store and track visits across websites | 90 days |
| _tt_enable_cookie | TikTok | Advertising | Track advertising performance | 13 months |
| hjSessionUser{id} | Hotjar | Analytics | Track user session count | 12 months |
| hjSession{id} | Hotjar | Analytics | Hold current session data | 30 minutes |
Dynamic Updates: The above table is illustrative. Our CMP auto-updates the live cookie list and durations whenever vendors change their tags.
4. CONSENT MANAGEMENT
- Banner Display. On your first visit we display a banner allowing you to: (a) Accept All, (b) Reject All, or (c) Customise categories.
- Granular Controls. The CMP records your choices for 12 months (or until you clear cookies) and blocks non-Essential Cookies until consent is given.
- Withdrawing Consent. You may reopen the Cookie Settings widget (link in footer) at any time to change your preferences. Withdrawal does not affect the lawfulness of processing before withdrawal.
5. MANAGING COOKIES IN YOUR BROWSER
Most browsers let you:
- View what cookies are stored and delete them individually.
- Block third-party cookies.
- Block all cookies for specific sites or all sites.
- Clear all cookies when you close the browser.
Refer to your browser’s help pages (Chrome, Firefox, Edge, Safari) for instructions. If you block Essential Cookies, parts of the Platform (e.g., login or checkout) may not work correctly.
Third-party opt-out resources:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Meta (Facebook): https://www.facebook.com/adpreferences/ad_settings
- TikTok: https://www.tiktok.com/privacy/ads
- Hotjar: https://www.hotjar.com/policies/do-not-track/
6. THIRD-PARTY COOKIES
Cookies set by domains other than photo-mind.com are “third-party” cookies. We do not control their lifespan or content. Third-party providers are responsible for their own compliance and privacy notices.
7. CHANGES TO THIS POLICY
We may update this Policy if we add or remove cookies, or to comply with legal requirements. Material changes will be highlighted in the CMP banner and on this page 14 days before they take effect. Check the “Last updated” date at the top.
8. CONTACT
If you have questions about our Cookie Policy, email info@photo-mind.com or write to: Data Protection Officer, NEWMU LIMITED, 5 Topham St, London EC1R 5HH, United Kingdom.
© 2026 NEWMU LIMITED. All rights reserved.